Groovy UK
- 2016
Creating licensed and own-brand products from concept to production through thoughtful design and product development.
- Company
Groovy UK
- Skills
  • Graphic Design
  • Product Design
  • Email Design
  • Blog Post Imagery
  • Design for Translations
  • Concept Illustration
  • Packaging Design
  • Point of Sale (POS) Design
  • International Collaboration
  • Sample Review & Approval
- Software
  • Adobe Suite
  • WordPress
  • Office 365
- More info

At Groovy UK, a wide range of licensed and own-brand products were designed for the retail and gifting market.

Working with international suppliers and licensors, projects moved from initial concepts through to finished products, involving artwork development, packaging design, sample reviews and production approvals. The role also included localising product manuals and balancing design decisions with material costs, manufacturing requirements and commercial goals. Designing for physical products was particularly rewarding, bringing unique challenges and opportunities to create items that were not only visually appealing but also functional, practical and ready for production.

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Yours Clothing — homepages, emails, app stories, paid ads, blog posts Groovy UK — product merchandise, emails, adverts, blog posts, packaging The Agency — infographics Pera Training — learning handbooks, forms, infographics University of Lincoln — leaflet, animation Lifestyle Floors — emails, newsletters, brochure